Legal

Privacy Policy

Your photos aren't kept, your data isn't sold, and you can delete it all in the app. Here is exactly what we collect and why.

Last updated: 31 October 2026Terms & conditionsDelete my data

1Overview

This policy explains what information Purely Scan (the “app”) and this website collect, how we use it, who we share it with, and the choices you have. Purely Scan (“we”, “us”) operates the app. By using it you agree to this policy.

2Data at a glance

What we handle, why, who else sees it, and whether you can choose not to provide it.

InformationWhy we use itShared withOptional?
Email address and nameCreate your account and sign you inClerk (sign-in provider)Required
Allergens, diet, health goals, pregnancy/nursing, skin and hair details, ingredients to avoidTell you whether a product suits youAI provider, for the parts needed to judge fit (see section 4)Optional
Photos of ingredient listsRead the labelAI provider (processing only)Required to scan
Scan results and history (ingredient text, grade, verdict, date)Show your history and resultsOur hosting and database providersCreated when you scan
Subscription status and free-scan countUnlock Pro and track free scansGoogle Play, RevenueCatRequired for Pro
IP address, device and app information, error logsSecurity, abuse prevention and fixing problemsOur hosting providerCollected automatically

3Information we collect

Account information

When you sign up with an email code or with Google, we receive your email address and, if you provide or share it, your name. Sign-in is handled by our provider Clerk, which gives us a unique account ID. We never see a password because the app doesn’t use one.

Preferences you choose to give us

You can tell the app your allergens, diet (such as vegan or vegetarian), health goals (such as low sugar or low sodium), whether you are pregnant or nursing, your skin type and concerns, hair type and concerns, and ingredients you want to avoid. Some of this is health-related. It is entirely optional and used only to personalise your results. You can change or clear it at any time.

Scans

When you scan, you take or choose a photo of an ingredient list. We read the text from it and save, in your history: the ingredient text, a short title, the category (food or cosmetic), the grade and analysis, how well it fits your preferences, and the date. The photo itself is not stored.

Subscriptions and usage

We keep how many free scans your account was given and has used. Pro subscriptions are bought through Google Play. Our subscription provider RevenueCat receives an identifier for your account and the purchase status so the app can unlock Pro for you. We never see your payment card details.

Device and technical information

Our servers and hosting providers receive technical data such as your IP address, device and app version, and error logs when the app connects. The app asks for access to your camera only when you choose to take a photo, and to your photo library only when you choose to pick one. You can withdraw either permission in your phone’s settings.

This website

The site has no accounts, no advertising and no analytics trackers. If you use the data-deletion form, we collect the email address, request type and any note you enter, plus a one-way hash of your IP address used only to limit abuse (we don’t keep the IP address itself).

4How we use information

  • To provide the app: read labels, analyse ingredients, grade products and keep your history.
  • To personalise results against the allergens, diet, skin, hair and goals you set.
  • To manage your account, free scans and Pro subscription.
  • To keep the service secure, prevent abuse and fix problems.
  • To respond to your requests, including data deletion, and to meet legal obligations.

We don’t use your information for advertising and we don’t build advertising profiles.

5Photos and AI processing

Reading a label and judging ingredients is done with artificial-intelligence models run by third-party providers, reached through our AI gateway. To do this we send them the photo and then the ingredient text.

To work out how well a product fits you, the request also includes the soft preferences it needs, such as skin type, hair type, health goals and pregnancy or nursing status. Allergens and diet choices are matched on our own servers against the ingredient list, so those aren’t sent for that step.

We do not keep your photo. The AI providers process the data on our behalf under their own terms and privacy policies. Results are generated automatically and can be wrong — see our Terms.

6Who we share it with

We do not sell your personal information or share it for advertising. We share it only with service providers that help us run the app, and only as needed:

ProviderWhat they do
ClerkSign-up, sign-in and account identity.
AI model providers (via an AI gateway)Read ingredient lists from photos and assess ingredients.
Google Play and RevenueCatProcess purchases and tell us whether you have an active subscription.
Cloud hosting and database providersRun our servers and store your account, preferences and history.

We may also disclose information if the law requires it, to protect people’s safety or our rights, or as part of a merger or sale of the business (we would tell you and this policy would continue to apply).

7How long we keep it

  • Account, preferences and scan history: until you delete them, or delete your account.
  • Photos: not stored.
  • Deletion requests: we keep a short record (email, type of request, status and dates) as proof that your request was handled.
  • Backups and logs: held by our providers for a limited period before they are overwritten.

8Your choices and rights

You are in control of your information:

  • In the app: open Profile to edit your name and preferences. Under Profile → Account settings you can delete all your data (scan history and preferences) or your entire account instantly.
  • On the web: if you can’t get into the app, send a request from our data-deletion page. We verify the request and respond within 72 hours.
  • Permissions: turn camera or photo access off in your phone’s settings at any time.

Depending on where you live, you may also have the right to access, correct, delete or export your personal information, to object to or restrict some processing, to withdraw consent, and to complain to your local data-protection authority. We won’t treat you differently for using these rights. To use any of them, contact us as described below.

9Security

We protect your information with encryption in transit, token-based sign-in, access controls on our systems and rate limiting on public forms. No system is perfectly secure, so we can’t guarantee absolute security, but we work to protect your data and will tell you about a breach where the law requires it.

10Children

Purely Scan is not directed to children under 13 (or the minimum age in your country), and we don’t knowingly collect their information. If you believe a child has given us personal information, contact us and we will delete it.

11International transfers

Our providers may process information in countries other than your own. Where we transfer personal information across borders we rely on appropriate safeguards, such as the contractual protections our providers offer.

12Changes to this policy

We may update this policy from time to time. We’ll change the “Last updated” date above and, for material changes, tell you in the app or by email before they take effect.

13Contact us

Questions about this policy or your information? Use the support contact on our Google Play listing. To delete your data or account, use the deletion page.

Operated by Purely Scan.